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Law firm logo design is a key component to a successful law firm marketing plan. Logo design is critical, but often overlooked element in the legal industry. Your logo is one of the first things clients will notice and remember. Therefore you need a logo that is eye-catching and reinforces your firm’s brand. Branding Los Angeles specializes in law firm logo design and our team of experienced designers can custom-craft a design that is right for you.

Following these seven steps in order to market your law firm.

1. Assessing Your Goals and Creating a Budget

1. During this first stage, you need to figure out some realistic goals for yourself, and for your company.
2. Once these goals have been identified, then you can begin to determine how much money it will take to make those goals a reality.
3. Once this is done, then you can do the math and figure out exactly how many cases and clients you need per year to meet those goals.
4. This will give you your overall budget from which you can determine how much of that needs to be placed into marketing. 

2. Build A Website and Logo to Impress

As you may know, first impressions matter. If you are being looked up and researched, the first thing a potential client may see is your website. This website will be a reflection on your law firm as a whole, and making it look clean and well put together will reflect positively on what you are trying to accomplish therefore making it more appealing to those who are looking for someone to handle their legal affairs. 

3. Search Engine Optimization

When you make your website and your logo, keep in mind that all of this won’t matter unless people are able to find your website when they look up a keyword like “lawyer”. In order to make sure your website is garnering all of the traffic it can, a law firm marketing agency like Branding Los Angeles, who knows how to make the traffic flow toward your website is crucial. Any non-related content on your website must be purged and replaced with what Google and those who use it are searching for. 

 4. Make Online Profiles

Take advantage of the free part of the internet and make business profiles. You can utilize the information on your website such as your logo for your profile picture, and re-word your about statement into each profile. The more of a presence you have online, the more credibility it adds to your business and the more comfortable potential clients will be if they are discovering you online. Yelp, Twitter, and Facebook are just a few examples but each is necessary to help make you more visible, and the fact that they are free and can help you garner new clients is priceless.

5. Carefully and Effectively Manage Online Reviews

After you’ve been in business for a while, you will more than likely receive a review at one point or another. When these start to come in, keep in mind that the 2021 Legal Trends Report has stated that when someone is searching for a lawyer or counsel, 82% are looking at reviews. An additional 81% of people will ask for a referral. A few sour reviews aren’t going to make a big difference, however if the bad reviews keep coming in, potential clients might be deterred. Whenever you close a case, make it a habit to ask them to write a positive review online, just make sure you are in a state where this is applicable based upon the bar’s advertising rules to make sure that you are compliant. Do not ignore a negative review, rather, respond kindly and respectfully.

6. Content Marketing

Content marketing is an exceptional and very underrated way to garner attention. As a lawyer you already know how to write, so use that to your advantage to get your firm more attention. When you do content creation you can show people your plethora of knowledge, help people who have questions that you can answer, and that will make those people more likely to go to you if they need help, legal advice, or have a case. Of course, refrain from offering any specific legal advice, however helpful information and an open end to connect with you for specific legal advice will garner more traffic to your business.

7. Know Who You are Marketing To

When you understand what you can offer and who needs what you are offering, then you can begin to target them in your advertising and your content. For example, if you are a car accident attorney in Los Angeles and already have clients who are older, now you may want to target a younger audience. Or if you are a property law attorney, your clients age will usually have a definitive range to which you can market to. Whenever you make content, keep your target audience in mind.

“A brand is just not a logo, a website or business cards, a brand is an experience.”

In order to turn your brand into an experience, we offer full-service marketing plans for law firms, including search engine optimization (SEO), content creation, online public relations, brochure design, graphic design, and more. Branding Los Angeles can improve SEO for lawyers Los Angeles to get more clients. We have a team of experienced professionals that will guide you through every step of the process, making your legal marketing in Los Angeles successful.

We have years of experience advertising law firms; our team has the ability and know-how to help you achieve your marketing goals and attract the desired clientele for your firm.

Lawyer marketing Los Angeles has come a long way since billboards and traditional advertisements. With living in the digital age, digital marketing is more important than ever to gain clients. Legal marketing Orange County via digital marketing tactics is the best way to attract more clients to your business and build up a digital presence. Attorney marketing Los Angeles from Branding Los Angeles has proven successful and will help you grow your business and increase client satisfaction.